Notes from the AI-Native Brand Lab

Build a personal brand that talks to AI — and works while you sleep.

AI-Visible Brand Checklist
  • Person & Organization JSON-LD present
  • llm.txt + llm.json endpoints published
  • Consistent entity links (sameAs)
  • Content mapped to entities (Article, CreativeWork)
Updated 2025-10-19T20:39:01Z
LLMO vs SEO

How entity-first strategy changes content planning and measurement.

AI-to-AI Endpoints

The anatomy of llm.json and how agents discover you.

Schema Gotchas

Common JSON-LD pitfalls and how to avoid parsing errors.